Scent and Purchase Intent
نویسندگان
چکیده
منابع مشابه
Identifying Purchase Intent from Social Posts
In present times, social forums such as Quora and Yahoo! Answers constitute powerful media through which people discuss on a variety of topics and express their intentions and thoughts. Here they often reveal their potential intent to purchase ‘Purchase Intent’ (PI). A purchase intent is defined as a text expression showing a desire to purchase a product or a service in future. Extracting posts...
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Virtual worlds initially gained visibility from businesses seeking to create a virtual brand presence within the online platforms. More recently however, many companies have abandoned virtual worlds, leading experts to speculate that a lack of knowledge about how to effectively market branded products may ultimately represent one the contributing factors in the seemingly mass corporate exodus. ...
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Online games increasingly sell virtual goods to generate real income. As a result, it is increasingly important to identify factors and theory of consumption values that affect intent to purchase virtual goods in online games. However, very little research has been devoted to the topic. This study is an empirical investigation of the factors and theory of consumption values that affect intent t...
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The impact of health claims on purchase intent, emotional response and liking has never been previously reported. In this study, prebiotic-enriched bread was used as a model functional food. Purchase intent, emotional response and liking were investigated in three phases: (1) focus groups were used to gauge consumer perception of health claims and functional foods, (2) the impact of health clai...
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Low vegetable intake continues to be a health concern, and strategies to increase vegetable intake have resulted in only small increases. One strategy that has received less attention is the use of seasonings. This study's objective was to determine the impact of seasoning on vegetable selection, liking, and intent to purchase. We conducted a 3-week study in a public café on a university campus...
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ژورنال
عنوان ژورنال: Journal of Japan Society of Kansei Engineering
سال: 2020
ISSN: 1882-8930,2435-4481
DOI: 10.5057/kansei.18.4_177